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The youth market for internet banking services: perceptions, attitude ...
The youth market for internet banking services: perceptions, attitude and behaviour . Follow Journal of Services Marketing , Volume 24 (1): 19. Emerald .
http://www.deepdyve.com/lp/emerald-publishing/the-youth-market-for-internet-banking-services-perceptions-attitude-4ZasgZA0uo



10 Things Youth Marketing Should Involve | The Financial Brand ...
Feb 18, 2010 . Almost every study regarding marketing financial services to youth suggest the same . 9.) Provide a 'Mint' type of online banking experience.
http://thefinancialbrand.com/10066/10-youth-marketing-maxims-for-financial-institutions/



The youth market for internet banking services - Emerald
Title: The youth market for internet banking services: perceptions, attitude and behaviour. Author(s): Vinh Sum Chau, (Norwich Business School, University of .
http://www.emeraldinsight.com/journals.htm?articleid=1839422



Banking on the youth market
Mar 27, 2010 . OF late, youth marketing has caught the attention of local marketeers and advertisers intending to corner the growing youth market segment to .
http://biz.thestar.com.my/news/story.asp?file=/2010/3/27/business/5937108&sec=business



Youth Banking
Columbia Bank: Bank Online in New Jersey . ATM & Debit Card Services · Savings, Money Market & CDs · Youth Banking · Retirement, Education & Health .
http://www.columbiabankonline.com/home/personal/youth



[mobileYouth] Banking Data: youth marketing is about customer ...
Aug 24, 2012. http://www.youthresearchstore.com/collections/banking/products/briefing-youth -marketing-for-banks-peer-recommendation-and-customer-s.
http://www.slideshare.net/GhaniKunto/mobileyouth-banking-data-youth-marketing-is-about-customer-retention

Visa taps region's youth market - The National
Visa spies huge potential for the prepaid credit card market in the Middle East.
http://www.thenational.ae/business/banking/visa-taps-regions-youth-market



Youth unaware of banking reforms | News.com.au
Jun 25, 2012 . Lifelounge Group chief executive Dion Appel said he expected the banks to spend considerable marketing dollars to court the youth market in .
http://www.news.com.au/money/banking/youth-unaware-of-banking-reforms/story-e6frfmcr-1226407198808



The banks are increasingly targeting the youth market as a key ...
All the major commercial banks have products specifically designed for the youth market, using trendy names, bright colours and designs. And all are driven by .
http://www.btimes.co.za/97/0427/btmoney/money4.htm



IGI Global: Mobile Banking in the Youth Market: Implications from an ...
Mobile Banking in the Youth Market: Implications from an Entrepreneurial and Learning Perspective (9781466619395): Vanessa Ratten: Book Chapters.
http://www.igi-global.com/chapter/mobile-banking-youth-market/68078








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Emerald | The youth market for internet banking services ...
Purpose – This paper aims to investigate the perceptions, attitudes and behaviour of the youth market for internet banking services (IBS).
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Research and Markets: mobileYouth Briefing - Youth marketing for ...
1 day ago . Youth marketing through advertising campaigns and creating sub-brands is not effective for banks. Banks need to focus on generating Earned .
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Banks shouldn't act 'cool' with Gen Y consumers | ZDNet
According to Brown, youth is a key market for banks. Over 2.6 billion people in the world today are aged below 30, he said. Ultimately, what Gen Y consumers .
http://www.zdnet.com/banks-shouldnt-act-cool-with-gen-y-consumers-2062207164/

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